My Motto

Client: Ital Food

Brand: My Motto

Project: Packaging redesign

The Brief:

My Motto is the wafer brand of Ficosota Bulgaria.

The client asked Ampro to redesign the packaging for a better shelf presence and a better consistency in range.

The Solution:

After the category audit, we decided to create a disruptive shelf block by using black as the brand color and the brand signal.

The product shot is the hero of the pack, as an impulse product requires.