Hochland – Mixtett

Client: Hochland Romania

Brand: Hochland Mixtett

Project: Packaging redesign

The Brief:

Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.

Ampro’s task was to design a new processed cheese product range under the Hochland Mixtett brand.

The Solution:

The big idea was to use a feminine theme of painted textiles for the entire range of products, in a well-defined architecture.

To celebrate the diversity in the range, we developed the packaging design with the focus on the flavor color-coding.