Dr. Hart

Client: Sensiblu

Brand: Dr. Hart

Project: Brand development & packaging design

The Brief:

Our mission was to develop a trustful mainstream OTC and food supplement brand for Sensiblu, the leader in the Romanian pharmaceutical industry.

The Solution:

„Is there a doctor in the house?”

We created a person, „the Doctor in the house”: Dr. Hart – friendly and competent, easy to recognize and reliable. The white doctor robe ensures a great shelf block and a very good visibility for the brand, while the colorful tie works as a brand signal on the one hand and as a color differentiator on the other hand.