Betty Packaging Redesign

Client: Betty-Com

Brand: Betty

Project: Packaging redesign

The Brief:

Betty-Com is a local bread and pastry producer based in Galati, Romania.

Our mission was:

– To refresh the visual identity of the brand;

– To develop a new and unified packaging design, easy to adapt to new products;

– To redefine the key messages of the brand.

The Strategy:

The strategy was to build the brand platform based on the two main brand differentiators:

the Romanian grains  and the bakestone.

The Creative Concept:

The bag of Romanian grains!

The bread comes out directly from the bag of Romanian grains and the brand logo and product name is hand-written with chalk on a blackboard.