Betty Packaging Redesign
Project: Packaging redesign
Betty-Com is a local bread and pastry producer based in Galati, Romania.
Our mission was:
– To refresh the visual identity of the brand;
– To develop a new and unified packaging design, easy to adapt to new products;
– To redefine the key messages of the brand.
The strategy was to build the brand platform based on the two main brand differentiators:
the Romanian grains and the bakestone.
The Creative Concept:
The bag of Romanian grains!
The bread comes out directly from the bag of Romanian grains and the brand logo and product name is hand-written with chalk on a blackboard.