Project: Brand development & packaging design
Agrirofarms, a local poultry meat producer, commissioned Ampro to create a new product brand in the poultry category.
After analyzing the business model and the category, we realized that the competitive advantage lays in the fact that all their chickens were fed with local cereals only.
Following the saying “You are what you eat”, we designed the new Delipui packaging with a cereals-made rooster as a hero. The wooden background and the hand-made typography are giving the brand the natural look & feel that we aimed for.