Brand: Dr. Hart
Project: Brand development & packaging design
Our mission was to develop a trustful mainstream OTC and food supplement brand for Sensiblu, the leader in the Romanian pharmaceutical industry.
„Is there a doctor in the house?”
We created a person, „the Doctor in the house”: Dr. Hart – friendly and competent, easy to recognize and reliable. The white doctor robe ensures a great shelf block and a very good visibility for the brand, while the colorful tie works as a brand signal on the one hand and as a color differentiator on the other hand.