Hochland – Mixtett
Client: Hochland Romania
Brand: Hochland Mixtett
Project: Packaging redesign
Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.
Ampro’s task was to design a new processed cheese product range under the Hochland Mixtett brand.
The big idea was to use a feminine theme of painted textiles for the entire range of products, in a well-defined architecture.
To celebrate the diversity in the range, we developed the packaging design with the focus on the flavor color-coding.