Hochland – Portfolio Redesign

Client: Hochland

Brand: Hochland

Project: Packaging redesign

The Brief:

Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.

Hochland commissioned Ampro in 2013 to redesign its entire product portfolio with the main objective of having a unified and consistent shelf presence.

The Solution:

The main challenge was the high number of products in the Hochland portfolio: around 70 products in more than 5 categories and in very diverse packaging formats.

We used the blue wave as the brand signal and we created a comprehensive design architecture that can be applied on the various types of package: from plastic casserole to thermosensitive plastic foil.