Hochland – Portfolio Redesign
Project: Packaging redesign
Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.
Hochland commissioned Ampro in 2013 to redesign its entire product portfolio with the main objective of having a unified and consistent shelf presence.
The main challenge was the high number of products in the Hochland portfolio: around 70 products in more than 5 categories and in very diverse packaging formats.
We used the blue wave as the brand signal and we created a comprehensive design architecture that can be applied on the various types of package: from plastic casserole to thermosensitive plastic foil.