Client: Ficosota

Brand: Milde

Project: Packaging redesign

The Brief:

Ficosota, one of the European market leaders in hygiene products, appointed Ampro to slightly redesign the Milde packaging, their upper mainstream toilet paper brand.

The main goal of the brief was to uplift the packaging in such a way that would still be recognizable.

The Solution:

In order to perform a gradual change, we simplified the front of pack and upgraded the flavor-related elements. We developed a very clean and simple design, with subtle touches of gold or silver to reinforce the premium look & feel of the brand.