Client: Exmobi Company
Project: Packaging redesign
Exmobi is one of Romanian market leaders in the production & distribution of automotive products.
Our mission was to redesign their air freshener brand, Aeroma, with the main objective of gaining market share.
Our packaging audits and research revealed the existing main issue: a very fragmented brand architecture and product portfolio, a significant lack of consistency and crowded elements.
The strategic approach was to reorganize the brand architecture and move from a multiple-brand and sub-brand architecture to a less fragmented one: one master brand and 2 sub-brands – Aeroma for the mainstream products and Aeroma Luxury for the upper mainstream ones.
Under the mantra “Mark your territory”, we redesigned the entire brand identity with the silver color as a brand signal.