Client: Exmobi Company

Brand: Aeroma

Project: Packaging redesign

The Brief:

Exmobi is one of Romanian market leaders in the production & distribution of automotive products.

Our mission was to redesign their air freshener brand, Aeroma, with the main objective of gaining market share.

The Solution:

Our packaging audits and research revealed the existing main issue: a very fragmented brand architecture and product portfolio, a significant lack of consistency and crowded elements.

The strategic approach was to reorganize the brand architecture and move from a multiple-brand and sub-brand architecture to a less fragmented one: one master brand and 2 sub-brands – Aeroma for the mainstream products and Aeroma Luxury for the upper mainstream ones.

Under the mantra “Mark your territory”, we redesigned the entire brand identity with the silver color as a brand signal.