Semana Moonflower

Client: Ficosota

Brand: Semana MoonFlower

Project: Packaging redesign

The Brief:

Semana is the upper mainstream softener brand of Ficosota. Our mission was to redesign both Semana product sub-brands: Semana Moon Flower in the premium segment and Semana Extra Fresh in the mainstream segment.

The Solution:

After analyzing the shelf value and the hand value of the Semana existing packages, the main priority was to redefine the front of pack architecture, in order to have a good and comprehensible hierarchy on the new packages.

For the Moon Flower range, our creative idea was to use black as a brand signal, balanced with a discrete lace-inspired pattern for the premium look & feel.

The flavor differentiation is made by the colorful flower at the center of the pack, but also by the assortiment descriptor.