Mojo

Client: Romega Industry

Brand: Mojo

Project: Packaging design

The Brief:

Romega Industry is the “new kid on the block” in the confectionery category in Romania.

They commissioned Ampro to create from scratch two master brands: Mojo for wafers and Alto for chocolate.

The Solution:

New and daring were the key words in the Mojo design strategy.

The creative concept was the Graffiti visual territory, translated into the brand logo, the flavor descriptors and the general look & feel of the Mojo visual identity.