Danone – Pofta de gustare

Client: Danone Romania

Brand: Danone Pofta de gustare

Project: Packaging design

The Brief:

Danone is one of the leaders in dairy products on the Romanian market.

Ampro’s mission was to create a new range of yogurt based snacks, under the Danone master brand.

The Solution:

Yogurt and cereals are considered perfect for breakfast, but in fact this is a snack that can be enjoyed at any time. We wanted to highlight the fact that is a healthy snack, but also  the convenience to have it at any time of the day. Following the strategy, we had the benefits clearly stated on the front of pack. We cleverly integrated the product shot in the structural design, thus presenting the product in a truthful, yet tasty way.