Client: Orkla Foods

Brand: Linco

Project: Packaging redesign

The Brief:

Orkla Foods, one of the leaders in the FMCG industry in Romania, teamed up with Ampro to redesign their Romanian margarine iconic brand, Linco.

The brief objective was to uplift the packaging, while keeping it recognizable in a highly conservative category and to make the product more children friendly.

The Solution:

After identifying the strong brand cues on the pack, the strategic approach was to improve their size and positioning. To make the packaging more children friendly, we used images with playful sandwiches.