Client: Penny Romania
Project: Retailer’s private label packaging & brand design
Penny market is the leading discounter retailer in Europe.
As a part of their private label strategy, Penny hired Ampro to develop Gustopan, their bread category brand.
The category audit revealed the fact that consumers are buying bread on a “auto-pilot” mode and there are two crucial elements that influence the acquisition: the assortment color coding and the pack transparency.
Having this in mind, we developed an assortment color-oriented pack, combined with a generous transparency area to show the product inside. For a trustful and yet modern look & feel, the visual territory is based on reinterpreted bread-related elements: the mill and the oven.