Client: Rewe Romania / Penny

Brand: Boccino

Project: Retailer’s private label packaging design

The Brief:

Develop a joyful hard candies brand for Penny market, one of the biggest discounters in Romania.

The Solution:

Happy and cheerful, with a touch of naïve typography, we designed the Boccino packaging as a cartoon character with the double c from BoCCino looking like the eyes and the see-through window looking like the smiling mouth.