Gradina cu Soare

Client: Rewe Romania / Penny

Brand: Gradina cu Soare

Project: Retailer’s private label packaging design

The Brief:

Create a new memorable brand for Penny market in the canned fruits and vegetables category.

The Solution:

The market audit revealed that consumers have a certain preference for local products when it comes to fruits and vegetables.

Based on this insight, we developed the Romanian name “Grădina cu Soare“ (The Sunny Garden), as well as the entire visual concept for the packaging design.

The big idea was “natural fruits, straight from the wicker basket”.