Gradina cu Soare
Client: Rewe Romania / Penny
Brand: Gradina cu Soare
Project: Retailer’s private label packaging design
Create a new memorable brand for Penny market in the canned fruits and vegetables category.
The market audit revealed that consumers have a certain preference for local products when it comes to fruits and vegetables.
Based on this insight, we developed the Romanian name “Grădina cu Soare“ (The Sunny Garden), as well as the entire visual concept for the packaging design.
The big idea was “natural fruits, straight from the wicker basket”.