Hanul Boieresc

Client: Rewe Romania / Penny

Brand: Hanul Boieresc

Project: Retailer’s private label identity and packaging design

The Brief:

Penny market is the discounter brand of Rewe Romania.

As a part of their private label strategy, Penny hired Ampro to develop their local traditional brand, Hanul Boieresc, a cross category brand.

The Solution:

Authentic, local and upper mainstream were the key words in the brand strategy.

The Romanian naming, together with the craft paper and stamp-inspired graphical elements defined the visual identity of the new brand.