Client: Rewe Romania / Penny
Brand: Hanul Boieresc
Project: Retailer’s private label identity and packaging design
Penny market is the discounter brand of Rewe Romania.
As a part of their private label strategy, Penny hired Ampro to develop their local traditional brand, Hanul Boieresc, a cross category brand.
Authentic, local and upper mainstream were the key words in the brand strategy.
The Romanian naming, together with the craft paper and stamp-inspired graphical elements defined the visual identity of the new brand.