Amicii – My Love Ice Cream

Client: Kubo ICC

Brand: Amicii / My Love

Project: Packaging design

The Brief:

Create a new ice cream sub-brand for Amicii, one of the leaders on the Romanian ice cream market.

The Solution:

As the name itself was very inspiring, we created the entire packaging design in a heart-shaped brand signal.

The funny thing is that, due to a misunderstanding in the debrief session, we illustrated a half glazed product that was not according to the client’s initial plan, but they liked it so much that they changed the production line to fit our illustration.

This project also brought us our very first international award: Bronze in 2008 Pentawards Competition in Monte Carlo.