Project: Packaging design
Patiman is a local pastry factory.
Our brief was to develop the visual identity for their new muffin brand, Vivienne.
After conducting a category audit, we decided to create the packaging design with a focus on the product and the product flavor.
The main attractive elements on the front of the pack are the abundant filling in the fluffy muffin, surrounded by flavor appealing images and the highly visible brand logo.
To help the consumers find their favorite flavor in a few seconds, we used flavor specific color-coding for each product.