Brand: Gerocossen baby
Project: Packaging design
Gerocossen is a well-known local player in the personal care category.
Ampro’s task was to design the Gerocossen baby range.
We created a “Koala-bear” icon that would attract both the parents, and the baby and that ensures the differentiation within the category. Moreover, the “Koala-bear” is an element that is mostly associated with a good-night sleep and this is exactly the benefit of the product that we wanted to communicate.