Ryder Logistic

Client: Ryder logistics

Brand: Ryder

Project: Corporate identity

The Brief:

Develop a visual identity for a new shipping company in Bucharest.

The Strategy:

Having in mind the insight according to which you need to move fast, smart and on time when you need to move things, we extracted the main message of the new brand: “Smart move”.

Creative Concept:

The creative idea came naturally from the brand signature, “Ryder Logistics, Smart move” and we created the chess horse as a brand symbol and a part of the new brand identity.