Project: Brand development & packaging design
Milkcom is a local dairy company that produces milk-based products for over 20 years, but with a very low focus on marketing and branding.
Our mission was to perform a corporate rebranding, as well as a new product brand strategy and product brand development.
The in-depth audit revealed the urgent need for a fresh mainstream brand and, based on the new strategy, we created Alint (endearment /caress), a brand that speaks about optimism, nature and pure dairy products.
The entire visual universe was built by naive illustrations, handmade typography, pastel colors and childhood nostalgia.