Project: Packaging redesign
Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.
Ampro’s task was to develop a brand extension for an upper mainstream product line: natural, crafted hard cheese.
After we nailed the naming, Atelier, the visual identity was developed based on a craft & premium look & feel: handwritten name and hand-drawn graphic elements on a blackboard.
The heroes of the packaging design are the name of the sub-brand and the product claim.