Devin On the Go

Client: Devin

Brand: Devin On the Go

Project: structural design & packaging design


The Brief:

Devin is the leader in bottled water on the Bulgarian market.

Ampro’s mission was to design a 1L water bottle, including structural design, prototype and the visual identity, for the on-the-run consumption, based on the consumer insight that 0,7 L is not enough and 1,5L is too much to carry with you.


The Solution:

Keep it simple. This was the strategic approach for the shape of the bottle. Minimalistic design with only one hollow on the side for a good grip and a mountain at the bottom of the bottle, wrapped in a modern and dynamic label with the reinterpreted Devin mountains.