Devin On the Go
Brand: Devin On the Go
Project: structural design & packaging design
Devin is the leader in bottled water on the Bulgarian market.
Ampro’s mission was to design a 1L water bottle, including structural design, prototype and the visual identity, for the on-the-run consumption, based on the consumer insight that 0,7 L is not enough and 1,5L is too much to carry with you.
Keep it simple. This was the strategic approach for the shape of the bottle. Minimalistic design with only one hollow on the side for a good grip and a mountain at the bottom of the bottle, wrapped in a modern and dynamic label with the reinterpreted Devin mountains.