Nestlé – LZ
Client: Nestlé Bulgaria
Project: Packaging redesign
LZ is the iconic aerated chocolate brand of Nestle Bulgaria, with over 20-year presence on the market.
Nestle Bulgaria commissioned Ampro to redesign the LZ packaging for a better differentiation between the product varieties and also for a more modern and appealing packaging design.
After conducting a visual audit in the category, two essential recommendations popped up:
– the product image is a must in the category
– the consumers are more flavor-driven than brand-driven.
Based on the two strategic recommendations, we increased the flavor color coding and made the product shot the hero of the pack.