Nestlé – LZ

Client: Nestlé Bulgaria

Brand: LZ

Project: Packaging redesign

The Brief:

LZ is the iconic aerated chocolate brand of Nestle Bulgaria, with over 20-year presence on the market.

Nestle Bulgaria commissioned Ampro to redesign the LZ packaging for a better differentiation between the product varieties and also for a more modern and appealing packaging design.


The Solution:

After conducting a visual audit in the category, two essential recommendations popped up:

– the product image is a must in the category

– the consumers are more flavor-driven than brand-driven.

Based on the two strategic recommendations, we increased the flavor color coding and made the product shot the hero of the pack.