Brand: Nutline / Nut garden
Project: Brand & packaging design
Having a very good history with the Nutline redesign, we were required to develop the range name, the naming system of the product varieties, as well as the visual identity and packaging design for the new range of raw nuts mixes under the Nutline brand.
We visually translated “raw” through natural/pastel colors, raw/unprocessed textures, straightforward icons and an overall urban, convenient and friendly look. The sub-brand name – Nut Garden – indicates the freshness of the snack. The transparent window in the shape of a leaf ensured the taste appeal and the naturalness of the product. All the elements of the packaging say “natural & healthy”, from the background color to the fonts and the claims.