Client: Dr. Reddy’s
Project: Packaging design
Dr. Reddy’s will launch a new OTC drug named Synocam, that is unique on the market because it has two active ingredients (ibuprofen & paracetamol), a double mechanism that guarantees its effectiveness in relieving pain / fever.
Our challenge was to design a new drug brand with a modern look that will bring the product at the market level.
Our strategy was to develop strong visual elements that highlights the double-action of the product and identify a color palette that generates visibility, but also differentiate the products from the competition.
The synergy of the ingredients is the main idea behind the packaging design. To visually support the unique characteristics of the drug, we divided the front of pack in 2 main areas, color coded for each unique ingredient.