Project: Packaging design
The Calipso company is an innovative beverage producer that has been operating in the Romanian market for over 30 years.
The company is launching a new brand of lemonade in Romania. That’s where we come in with our mission to develop a logo and packaging design for a premium product, with fresh and good ingredients.
For visible exposure, we designed a small number of elements on the front of pack and created a clear architecture, which allows to expand the range of products and packaging formats. Thus, the main ingredients of each type of lemonade are in the spotlight, being displayed on white background and promising a refreshing experience. The “with lemon pulp and honey” claim was used as a high-impact differentiator, so that the customer can easily spot the freshness of the product.