Queen Aloe Vera

Client: Calipso

Brand: Queen Aloe Vera

Project: Packaging design

The Brief:

The Calipso company is an innovative beverage producer that has been operating in the Romanian market for over 30 years.
We were challenged to create the brand identity and packaging design for a high-quality Aloe Vera drink, that addresses young & active people.

The Solution:

To stand out on the shelf it was mandatory to eliminate the clichés often found in the mass market segment. Namely, we designed an airy packaging with the logo big enough not to be overshadowed by the Aloe Vera plant. But the queen of the label remains the Aloe Vera image, sliced and appetizing designed on a full sleeve bottle, for as much exposure as possible. For every flavor the logo is color coded suggesting the aroma inside the bottle.