Atelier – Natural Cheese Slices
Brand: Atelier – Natural Cheese Slices
Project: Packaging design
Hochland Romania is the most important player on the local cheese market. Being present for more than 20 years in Romania, the brand has become known and highly appreciated for the manufacture of dairy products and cheese.
We were challenged to adapt the Atelier bulk package design to a more user-friendly package: Atelier matured cheese slices. Although the design architecture of Atelier had to be maintained, the visual territory of the slices should not follow the same artisanal look & feel as the bulk package.
The creative idea was to communicate the rich experience the customers will have when trying different flavors of the Atelier slices. We used as a serving suggestion ingredients that pairs perfectly with the matured cheese, for a strong & deep taste. Also, we emphasized the company’s experience of over 90 years in the cheese industry with a stamp, made with the same chalk-font as in the brand’s name.
The packaging has a zip lock seal on the side and can be used and re-used indefinitely, thus keeping the product fresh for a long time; that is why we found it important to make it visible, being the first type of this kind of packaging in Romania.