Client: Biodeck SA
Project: Packaging redesign
Biodeck is a Romanian pioneer in the compostable disposable packaging industry.
Ampro’s task was to redesign their packaging in order to stand out on shelf.
After conducting a thorough brand audit, we realized that the self-adhesive label that Biodeck and the other players were using was not the winning solution for a strong shelf presence. So, we designed a range of cardboard sleeves for all the products, that allows the branding to be seen from any angle, no matter how the products are placed on the shelf.
As for the visual territory, the big idea was to use a reinterpreted camouflage theme, based on the idea that the products are coming from nature and they perfectly reintegrate in the nature once their life cycle is done.