Caroli – Sissi
Client: Caroli Foods
Project: Packaging design
Caroli is one of the main players in processed meat category on the Romanian market.
Sissi is the upper mainstream ham brand of Caroli.
Our mission was to also extend the brand into the salami category.
In order to have a strong brand presence, we made the brand logo the hero of the pack. For the range differentiation, we used colors in line with the premium look and feel we were aiming for: black, grays and touches of gold. The cursive feminine fonts give the pack a human touch as well.