Client: Panovia Prod / Dr. Oetker
Project: Packaging design
Morarita is a local iconic brand for frozen pastry products.
The problem was that the brand was almost invisible on shelf and it was losing market share, so Panovia challenged Ampro to redesign the visual identity for a stronger shelf impact.
The visual audit confirmed the fact that a bigger change was needed in order to revitalize the brand. Therefore, we decided to completely change the packaging by using white color for a strong shelf impact.
The reinterpreted traditional embroidery was the perfect visual territory for the brand and immediately after the redesign, the market share increased with over 20% without any other communication activities.
After few years of constant growth, the brand was acquired by Dr. Oetker, a European leader in the category.