Alto Chocolate

Client: Romega Industry

Brand: Alto

Project: Brand development & packaging design

The Brief:

Romega Industry is the “new kid on the block” in the confectionery category in Romania.

They commissioned Ampro to create from scratch two master brands: Mojo for wafers and Alto for chocolate.

The Solution:

The concept used was ‘La vie en rose’ and it encapsulates the gentleness of the background with the handcrafted illustrations, an element of novelty and originality in the chocolate category. The combination of matte foil and selective varnish creates a balanced look and feel, with the focus on the product appealing illustration, while forming a strong shelf block.