Danone Smantana

Client: Danone Romania

Brand: Danone

Project: Packaging design

The Brief:

Danone, one of the world’s leaders in dairy products, commissioned Ampro to redesign the Romanian sour cream packaging with the main objective to reposition the product as “the help in the kitchen”.

The Solution:

The visual audit revealed more than 8 perceived elements on the front of the pack. So, the design objective was to significantly lower the number of perceived elements by smartly combining them: central product shot, with the product name and descriptor written on it and the Danone logo on top.

By reducing the number of perceived elements on the front of the pack, the shelf impact increased dramatically and the pack sent its message to the consumer in a more efficient way.