Project: Packaging design
Prodlacta, a Romanian well-known dairy & ice cream producer, commissioned Ampro to redesign the packaging of Serata, one of their ice cream brands.
The main objective of the brief was to gain shelf impact and generate trial.
The ice cream mountains! This was the creative idea that was extracted right from main message of Prodlacta: “Milk from the mountains”.
So, based on the fact that the ice cream is made with “milk from the mountains”, the visual interpretation of the ice cream mountains ensured taste appeal and trial, and the dark blue color ensured shelf impact.