Client: Euroroll GmbH

Brand: Euroroll

Project: Corporate rebranding

The Brief:

Euroroll is a German company who stands for quality and safety in dynamic storage technology.

Ampro’s task was to refresh the corporate visual and verbal identity, in line with a new, young and ambitious management team, in order to support the company’s worldwide development.

The Strategy:

Nowadays, the number of the population increases, trading goes global, the space gets smaller and more expensive. Our main goal was to capture the simplicity of the good solutions:  It‘s not automatized, it’s not complex, thus easier to maintain and to operate.

“Smart gravity engineering” is the new brand essence for Euroroll.

The Solution:

The design concept revolved around the new slogan: “Smart gravity engineering”.

The new logo shows the same simplicity: Euroroll wordmark on top of a conveyor roll made of dots. The dots in the logo are a part of the entire visual territory for the brand.

The new Euroroll key-visual, with the tiny planet in the center, is sending one message: Euroroll goes global!