Client: Euroroll GmbH
Project: Corporate rebranding
Euroroll is a German company who stands for quality and safety in dynamic storage technology.
Ampro’s task was to refresh the corporate visual and verbal identity, in line with a new, young and ambitious management team, in order to support the company’s worldwide development.
Nowadays, the number of the population increases, trading goes global, the space gets smaller and more expensive. Our main goal was to capture the simplicity of the good solutions: It‘s not automatized, it’s not complex, thus easier to maintain and to operate.
“Smart gravity engineering” is the new brand essence for Euroroll.
The design concept revolved around the new slogan: “Smart gravity engineering”.
The new logo shows the same simplicity: Euroroll wordmark on top of a conveyor roll made of dots. The dots in the logo are a part of the entire visual territory for the brand.
The new Euroroll key-visual, with the tiny planet in the center, is sending one message: Euroroll goes global!