Client: Terapia Ranbaxy
Project: Packaging redesign & brand extension
Faringosept is an iconic Romanian brand of throat pills. Terapia needed a redesign that would respond to two main needs: a more modern look to bring the product at the market level and a design that would support the new brand extensions: Faringo Imun and Faringo Natur.
For the brand extension, we created a naming system consisting in the Faringo part of the main brand combined with the descriptors of the other varieties.
To visually support the naming system, we divided the front of pack in 2 main areas:
- The brand area: clean and white for a strong shelf impact;
- The area of the product variety, acting as a differentiator in the range.