Client: Terapia Ranbaxy
Project: Packaging redesign
In the context of increasing the product portfolio, Terapia Ranbaxy, one of the biggest pharmaceutical companies in Romania, commissioned Ampro to redesign the Aspacardio packaging.
The main objective of the brief was to bring a fresh and modern look & feel to the brand.
Dynamic colorful lines on a clean white background was the design concept. The lines are merging into a heart at the edge of each pack, ensuring a strong connection between the packages, as well as a strong shelf impact.