Client: Boromir

Brand: Boromir

Project: Packaging design

The Brief:

Boromir is a leading player in the Romanian food industry.

Our mission was to redesign the packaging of their traditional pretzels in order to gain shelf impact.

The Solution:

After a category audit we found the opportunity to use white color as the main shelf differentiator.

The new packaging design was built with the flavor descriptor at the center, surrounded by the natural ingredients and product shot, all on a clean white background.