Client: Macromex

Brand: Azuris

Project: Packaging design

The Brief:

Macromex is the Romanian leader in frozen food distribution.

Azuris is their value-for-money brand in the frozen fish category.

Our mission was to design an ownable visual identity and an outstanding packaging design for Azuris.

The Solution:

A three-color packaging design with “pride in our product” approach:

In order to have shelf impact, we used the black color as a brand signal, surrounded by the turquoise frame and friendly chalk drawings.

The generous see-through window is the hero of the pack.