Project: Packaging design
Macromex is the Romanian leader in frozen food distribution.
Azuris is their value-for-money brand in the frozen fish category.
Our mission was to design an ownable visual identity and an outstanding packaging design for Azuris.
A three-color packaging design with “pride in our product” approach:
In order to have shelf impact, we used the black color as a brand signal, surrounded by the turquoise frame and friendly chalk drawings.
The generous see-through window is the hero of the pack.