Client: Frigorifer

Brand: Frigorifer

Project: Corporate rebranding

The brief:

Frigorifer is Romania’s leader in frozen vegetables and they commissioned Ampro to redefine their corporate brand platform and to redesign the corporate identity.

The solution:

After conductin the brand audit, Ampro redefined the brand’s main message, based on the quality and also the company good heritage: “Fresh since 1991”

The visual territory is gravitating around the new brand essence in a reinterpreted retro visual style.