Client: Orkla Foods

Brand: Hame Select

Project: Packaging redesign

The Brief:

Orkla Foods is a leading European food company with a lot of leading food brands.

Ampro redesigned their fish can upper mainstream brand, Hame Select with the purpose of solving the design problems of the pack: lack of consistency, poor differentiation, lack of a good front of pack hierarchy.

The Solution:

The solution was to completely reorganize the front of pack, by having the brand logo in the center and by adding the golden upper wave as a brand signal.

The product descriptor was significantly increased to ensure a better readability and a better differentiation in the range.