Client: Orkla Foods
Brand: Hame Select
Project: Packaging redesign
Orkla Foods is a leading European food company with a lot of leading food brands.
Ampro redesigned their fish can upper mainstream brand, Hame Select with the purpose of solving the design problems of the pack: lack of consistency, poor differentiation, lack of a good front of pack hierarchy.
The solution was to completely reorganize the front of pack, by having the brand logo in the center and by adding the golden upper wave as a brand signal.
The product descriptor was significantly increased to ensure a better readability and a better differentiation in the range.