King Onyx


Brand: King Onyx

Project: Packaging design

The Brief:

King Tobacco International is a leading tobacco factory based in Bulgaria, with sales in more than 50 countries.

Our mission was to create a name for the new tube filter and a packaging design for the new range of cigarettes with tube filter.

The new product was targeting a younger and more urban consumer.

The Solution:

On behalf of the egocentric consumer, Ampro’s solution for the naming was Centrio.

The visual identity of the new range is based on the reinterpretation of the tube filter, balanced with smooth and discrete flowing lines.