Edenia Pie

Client: Macromex

Brand: Edenia

Project: Packaging design

The Brief:

Macromex is the leading Romanian player in the frozen foods category.

Our task was to extend the Edenia brand with a new range of Greek frozen pies.

The Solution:

Given the brief, we wanted to create a recognizable range that is both easy to see on the shelf, but also tells the story of its specific: Greek.

The design solution was centered on the idea of the antique Greece. The mosaic inspiration theme and the lettering made the overall design stand out and tell the product story. To ensure the taste appeal, the product shot became the hero of the front of pack, using photos of delicious Greek recipes.