Nestlé – Joe Noir

Client: Nestlé Romania

Brand: Joe

Project: Packaging design

The Brief:

Joe is the local iconic brand of wafers of Nestle, launched 20 years ago on the Romanian market.

Nestle commissioned Ampro to create the packaging design for an upper mainstream range under Joe that translates the indulgence theme. We had to keep the brand architecture while marking the different product range.

The Solution:

We managed to find the right mix of the Joe brand cues (purple color, cloud & wings) and the black color, relevant for the Noir subrange differentiation.