Hochland – Grünländer
Client: Hochland Romania
Project: Packaging design
Hochland is the leading cheese brand in Romania, with significant market share across the entire Europe.
Ampro’s task was to design a new packaging for a new natural cheese product that will sell with or without the Hochland pledge of quality.
“Branza cu suflet verde” (the cheese with a green/natural soul) was the main creative root. Nonetheless, we wanted to have the natural aspect up-front. The heart-shaped, transparent window brought the whole concept to life. The natural elements such as flowers and grass came to complete the naturalness that was stated in the creative concept.