Auchan – Apple Juice

Client: Auchan Romania

Brand: Private Label Fruit Juice

Project: Packaging design

The Brief:

To continue a long-term partnership that had been initiated in 2009, Ampro redesigned more than 400 products for Auchan own brands in 2019.

The Solution:

The creative concept gravitates around the key-words “natural”, “fresh” and “healthy”.

Drinking straight from the fruit itself is the metaphor that best describes the freshness and naturalness of the new Auchan fruit juices.