Auchan – Apple Juice
Client: Auchan Romania
Brand: Private Label Fruit Juice
Project: Packaging design
To continue a long-term partnership that had been initiated in 2009, Ampro redesigned more than 400 products for Auchan own brands in 2019.
The creative concept gravitates around the key-words “natural”, “fresh” and “healthy”.
Drinking straight from the fruit itself is the metaphor that best describes the freshness and naturalness of the new Auchan fruit juices.