Client: Ficosota

Brand: Pufies

Project: Packaging redesign

The Brief:

Pufies is the upper mainstream diapers brand of Ficosota.

The brand has two sub-brands: Pufies Trends and Pufies Sensitive. Our mission was to redesign the Pufies Sensitive packaging design in order to gain shelf impact and consumer trust.

The Solution:

The big idea was to develop a brand signal with the purpose of gaining shelf impact, so we built the new packaging architecture based on the good balance between the upper side and the lower side of the pack..

As a brand cue, we introduced the Pufies smile, that functions also as a front of pack divider.